The Taiwan External Trade Development Council (TAITRA) invites everyone to experience how Taiwan Excellence products can enrich their lives with their ceaseless innovation.
Previously focused in Manila, they are aching more Filipinos in the hopes of sharing its innovation to increasing numbers of Filipino consumers and help enrich their lives.
“For the past six years, we have built a strong and loyal following in Manila. During this time, we received an outpouring of support for our brands,” says Tony Lin, TAITRA Deputy Director of the Strategic Marketing Department. “This is why we have decided to broaden our reach this year and introduce much-needed innovation to more people.”
According to Lin, the much-coveted award honors Taiwan’s most innovative products “that provide innovative value to users worldwide”. Each product has been selected for a specific Taiwan Excellence Award based on their superiority in the following categories: design, quality, marketing, R&D, and lastly, it should be made in Taiwan. Sought out worldwide, the symbol of Taiwan Excellence is recognized in 102 countries.
Array of top-notch products
More than 30 top-notch products from cutting-edge brands joined the Taiwan Excellence Zone.
The prowess of Taiwanese tech giants will be on full display. ASUS is bringing its expertise in mobile and computer technology, including gaming beast ROG STRIX GL504 SCAR II, which is packed with supreme power.
For outdoor driving enthusiasts, COMEUP has designed award-winning winches that can outlast the test of nature. A highlight in their roster is the INTELLIGENCE DASHBOARD (IDB) AUTOMOTIVE WINCH, which comes with a cutout switch that prevents battery drain, an on-board rocker switch, and is also equipped with an LED fan-shaped battery life indicator.
Helping you navigate the urban jungle in style, bicycle company TERN provides some of their best products to date. With Tern’s LINK A7, you can enjoy the utility of a fold-up bike at an affordable price. It folds up quickly and simply to facilitate easy storage and transportation, creating a smooth and stable ride.
A number of lifestyle brands are also joining the showcase, enriching homes and hobbies.
ALYA is bringing its line of smart and portable filtration systems to help you protect your loved ones. Offering ease and convenience, the INTELLIGENT REVERSE OSMOSIS SYSTEM seamlessly provides households with clean drinking water.
Fitness company JOHNSON also has created a machine to help you achieve your #fitnessgoals. The HORIZON CITTA UPRIGHT BIKE is integral element of their display. Whether you want a performance workout or a casual leisurely ride, the Horizon Citta Upright Bike handle everything in its path with style.
And lastly, DEYA will be showing off its quality backpacks, including the Ocean Recycling Roll Function Backpack. This bag is made from recycled ocean waste creating eco-friendly, fashionable, and functional backpacks for customers around the world .
Taiwan Excellence has several other events lined up for the rest of the year that Filipinos should watch for. Indeed in 2019, Taiwan Excellence is launching the Taiwan Excellence 3-on-3 Hoop Challenge at SM Megamall slated for June 29-30, as well as the Taiwan Excellence E-sports Cup in Manila, October 4-6. They will also join the Internet-of-Things Business Platform at Marriott Manila taking place July 24-25, as well as the Taiwan Expo in Davao sometime in November.
About Taiwan Excellence
The symbol of Taiwan Excellence honors Taiwan’s most innovative products, which provide tremendous value to users worldwide. Products bearing this symbol have been selected for specific Taiwan Excellence Awards, based on their excellence in design, quality, marketing, Taiwanese R&D, and manufacturing. Initiated by the Ministry of Economic Affairs (MOEA), R.O.C. in 1992, the symbol of Taiwan Excellence is recognized by 102 countries.
Organized by Bureau of Foreign Trade (BOFT), MOEA
The Bureau of Foreign Trade (BOFT) under the Ministry of Economic Affairs (MOEA), R.O.C. is responsible for implementing policies and regulations governing foreign trade and economic cooperation. Established in January 1969, BOFT’s role and position have been adapted regularly to meet the needs of the ever-changing international economic and trade environments. BOFT guides and works with the Taiwan External Trade Development Council (TAITRA) in numerous promotional trade projects and activities, both internationally and locally. Having worked closely with TAITRA for several decades, BOFT continues to commission TAITRA for various critical government projects relating to business, trade, and investment, while promoting Taiwan internationally.
Organized by Taiwan External Trade Development Council (TAITRA)
The Taiwan External Trade Development Council (TAITRA) is Taiwan’s foremost non-profit, quasi-governmental trade promotion organization. Founded in 1970 to help promote foreign trade, TAITRA is jointly sponsored by the government, industry associations, and several commercial organizations and serves to assist Taiwanese businesses and manufacturers in strengthening their international competitiveness and dealing with foreign markets challenges. TAITRA boasts a well-coordinated trade promotion and information network of over 1,200 international marketing specialists stationed throughout its Taipei headquarters and 63 overseas offices worldwide. Together with its sister organizations, the Taiwan Trade Center (TTC) and the Taipei World Trade Center (TWTC), TAITRA has created a wealth of trade opportunities through effective campaigns, missions and events.